Performance & Specialty Brand Manager
I'm Heath Patterson — I run Ford Performance and specialty brands at Holler Ford in Maitland, Florida, and I make car content in my off time as Bearded Man Sells Fords. If it's fast and it's a Ford, I can help you get into it.
About
Heath Patterson is the Performance & Specialty Brand Manager at Holler Ford in Maitland, Florida. The Holler Family of Dealerships has served Central Florida for more than 87 years, and Heath is proud to carry that legacy forward in the most exciting corner of the Ford lineup.
He began his automotive career in 2012 at Classic Mazda, where he embraced digital sales early — using social media, video, and mobile technology to build relationships with modern buyers. That focus on personalized client experiences carried him through leadership roles across multiple dealership brands, and it shapes how he works with every client today.
Today, Heath focuses on Ford performance and specialty vehicles, helping enthusiasts and collectors find cars like the Mustang GTD, Mustang Dark Horse, and builds from RTR Vehicles and Shelby American. He also sources premium upfitted trucks and rare, limited-production vehicles through partners such as Waldoch, Rocky Ridge Trucks, Harley-Davidson Trucks, and Black Widow Trucks.
Off the clock, he posts car content across YouTube, Instagram, TikTok and Threads as Bearded Man Sells Fords — walkarounds, builds, and the stuff that actually matters when you're shopping.
Inventory
Stock moves fast, so this isn't a live list — it's what I work with most. Looking for a specific trim, color or package? Reach out and I'll track it down through the network.
Coupes and convertibles, manual and auto, plus Ford Performance parts and packages.
Off-road and street-performance trucks, from Tremor packages up to Raptor R.
Badlands, Wildtrak and Raptor builds, factory or upfit to how you want it.
Content
Latest uploads, straight from the channel — updates automatically.
Walkarounds, builds and full reviews. → Subscribe
InstagramDaily shots from the lot and the garage. → Follow
TikTokShort-form car content and quick takes. → Watch
ThreadsConversation, questions and Ford news. → Follow